In the highly competitive market for Rheumatoid Arthritis (RA) treatment, we developed a customized, patient-centric training approach for a new product launch. Our “RAise Your Game” theme helped instill a sense of empathy and clinical acumen in the attendees. With a focus on clinical data, competition, and message delivery, we cultivated a competitive, gamified environment for the field force to hone their skills and boost clinical confidence.
“DEVLINHAIR continues to RAISE THE BAR every time we work together. We’ve had an enormously successful meeting and you guys were central to that. We have had great feedback about the engagement and effectiveness of the training.”
This pharmaceutical company needed more than a standard product training session. They needed a learning experience that could help participants internalize dense clinical information, understand the patient impact behind the disease state, and practice how to communicate with confidence in the field.
Our strategy honed in on turning complex launch content into an active, collaborative certification experience. By pairing patient-centered storytelling with competitive gameplay and facilitator-led coaching, we created a format that made the learning easier to retain, repeat, and apply.
The “RAise Your Game” theme anchored the full creative approach, establishing a clear mindset and a memorable through-line for the workshop content. Rather than treating clinical data and message delivery as separate learning objectives, we connected them through hands-on activities that challenged participants to think, respond, and verbalize in real time.
To support comprehension prior to the participants' arrival, dense clinical studies and reference materials were translated into visual pre-work and quick-reference tools. During the live workshop, those materials were carried through into poster-based exercises, team challenges, and discussion prompts that reinforced the most important information in a more accessible format. This approach created a training environment that felt competitive and engaging while keeping the patient experience at the center of the learning.
The DH team worked in tandem with the client's training, marketing, and medical partners to design a program that balanced creativity with content discipline. The learning experience used a large-format workshop model, allowing all participants to work from the same core message while still creating space for team-based application, peer learning, and real-time facilitator coaching.
The program included a series of interactive exercises designed to build confidence across key launch competencies. Infographic posters helped participants revisit important clinical content through a visual gallery walk, including fill-in activities that required teams to recall and apply specific data points. Mad Libs-style scenarios supported customer profiling and message verbalization, prompting teams to build HCP-specific situations and practice how they would respond. “All Buttoned Up” served as a fast-paced knowledge check, reinforcing baseline understanding across key categories. Competitor Scattergories challenged teams to match product information and competitive details to the right categories, strengthening their ability to navigate the market landscape.
Each activity was intentionally low-tech, tactile, and collaborative, keeping participants focused on discussion, recall, and practice. Across the workshop, DH helped transform launch content into a learning system that supported consistency, coaching, and active participation.
The product launch certification enabled an already high-performing field force to sharpen the skills needed for post-launch success. Participants left with a stronger understanding of the RA patient experience, a clearer grasp of the clinical and competitive landscape, and more confidence in delivering the product message.
Client leadership responded positively to the approach, noting the value of grounding the training in patient perspective while giving participants meaningful opportunities to practice. Following the workshop, a sustainability program extended the learning beyond the certification itself, helping keep the competitive mindset and core launch messages front and center in the months after training.
